Point Cardinal helps local businesses accelerate their growth. From developing the organization’s vision to establishing innovative strategies, we work closely with leadership teams to provide customized solutions.
Let’s talk about your needs

Four areas of growth acceleration

  • Governance
  • Innovation
  • Strategy
  • development

Our promise

When you choose Point Cardinal, you can trust that our caring and open-minded team will have your back. Your success is our success. We believe firmly in honest and open discussion, and we will always share our opinion with you, no holds barred. Our team of experts will support you in the complex situations you face and guide you to the best solutions for your circumstances.

Do you have a challenge ahead?
Point Cardinal is here to help!

Notre promesse

Our Values

Générosité icône


in sharing our advice and expertise

Adaptabilité icône


in the way we work, so we can meet your needs

Curiosité icône


to find value-added solutions that work for your situation

Audace icône


to spark in-depth discussions and real change

Going further, together


Isabelle Foisy
President and Founder

Isabelle Foisy

Passionate about the success and growth of entrepreneurs, Isabelle Foisy is ...

Passionate about the success and growth of entrepreneurs, Isabelle Foisy is the president and founder of Point Cardinal, a consulting firm specializing in governance, innovation, and strategy. She is Innovator in Residence at the new Conseil de l’Innovation du Québec. In recent years, she has led QuébecInnove, an organization working to accelerate innovation in Quebec businesses, as its CEO.

An esteemed and award-winning manager, she worked for 15 years as an executive at Bell and spent a decade engaging directly with businesses, first as the chair of the Chambre de Commerce de l’Est de Montréal and then as a partner in a major accounting firm specialized in supporting Quebec SMEs.

As a certified corporate director (Administratrice de Sociétés Certifiée, ASC), Isabelle has served on many boards of directors for over 25 years. She is committed to creating value for businesses, helping them to progress, and increasing their impact. Isabelle has been a coach in the MBA program at HEC Montréal for eight years.

If you want to make her smile, invite her to a board game night or a good meal with friends!

Brigitte L'espérance
Vice-president - strategy and development

Brigitte Lespérance

Believing that innovation plays a vital role in creating economic wealth and improving ...

Believing that innovation plays a vital role in creating economic wealth and improving people’s standard of living, Brigitte is one of the Top 100 women entrepreneurs in the RBC and Femmessor campaign La Force de l’Impact.

For nearly 10 years, she managed structuring projects to support innovation at UQÀM and the Université de Montréal. She then worked as a senior executive at the CHUM Research Centre where she had the opportunity to pilot its transformation into a public-private partnership, which earned her an Award of Excellence.

As a strategy consultant, she now supports management teams in identifying their policy, structural, and organizational challenges, ultimately assisting them to implement and position strategic issues or structuring projects. With her genuine concern for her clients’ success and experience, she is always ready to roll up her sleeves and get involved for the team, doing what it takes to create winning conditions for change.

Brigitte has been involved for more than 20 years in various projects, committees, and boards of directors at organizations that support entrepreneurship, education, or humanitarian causes.

Nothing makes her happier than a bike ride in the sun through the countryside with friends.


Olivier Fiset

A recent graduate from UQÀM’s School of Management (ESG UQÀM), Olivier ...

A recent graduate from UQÀM’s School of Management (ESG UQÀM), Olivier already has an impressive portfolio under his belt. During his university career, he founded and directed the first management consulting club at UQÀM. In its first year alone, the club completed five contracts with Quebec SMEs and non-profit organizations. He continues to chair its board of directors to ensure its continuity.

As a business analyst, Olivier brings his creative and methodological expertise to the teams he works with, along with a keen interest in business growth.

A born foodie, Olivier is always on the lookout for Montréal’s latest culinary innovations, so we always know who to ask for recommendations!

France Perron
Executive Assistant

France Perron

France studied administration at UQÀM and has worked as an executive assistant ...

France studied administration at UQÀM and has worked as an executive assistant for nearly 10 years. Her expertise covers many different fields, including innovation. She is the team’s secret weapon when it comes to writing, be it minutes, memos, or work plans. With her ability to combine client experience with the administrative aspects of the firm, she is a passionate voice for governance and innovation at companies in Quebec.

France does her utmost to ensure a job is well done. Always available to help, her generosity knows no bounds. Her diligence and impeccable discretion make her a collaborator you can count on. Dynamic and involved in her community, she does her best to make a difference wherever she goes.

She loves reading biographies and self-development books.

Expert Advisor

Johanne Boivin

An entrepreneur and a leader in Canadian leather goods, Johanne Boivin is ...

An entrepreneur and a leader in Canadian leather goods, Johanne Boivin is passionate about fashion. She started her career with Groupe Yellow before founding her own accessories company in 1991. Joanel Inc. has become a genuine trend-setter through its three brands: Ugo Santini, Mouflon, and Joanel.

As a worldwide licensee for Cirque du Soleil accessories, Johanne has found success thanks to her flair for innovation and creativity. As well as being named Personnalité de La Presse, she has been recognized by the YWCA for entrepreneurship. She was recognized for her vision of sustainable development and for her ecological heritage building (the Conservation et Préservation de la Culture award), as well as by the Femme d’Affaires du Québec award. Her company was among the first to be certified by WeConnect, along with its diversity program. This was followed by two Dunamis awards from the Chambre de Commerce et d’Industrie de Laval for her investment projects and as Distributor/Wholesaler of the Year.

She held the helm of her company for 25 years, then approached by a competitor to set up a women's accessories division in North America, it was in 2015 that she took the plunge and sold her brands to the latter corporation and became its Executive Vice President. In June 2016, Johanne Boivin contacted an American company that owned several major mega-star brands. With determination, it is a few months later that her new employer is proclaimed global licensee of one of them. Johanne Boivin, as brand manager, creates the DNA of the products and deploys her expertise in the internationalization strategy of this new brand.

Despite her busy career, Johanne is always ready to give back. She supports causes such as the Multiple Sclerosis Society of Canada and La Rue des Femmes. She has served on boards of directors and presented to audiences from various organizations, including the Chambre de Commerce et d’Industrie de Laval, the Chambre de Commerce de Ste-Thérèse, the Jeune Chambre de Commerce de Montréal, the CPA order, and HEC.

With her passion for marketing projects and mentoring, she is now in a position to share her entrepreneurial and intrapreneurial knowledge. Generous and energetic, she is driven by dreams, passion, development, and success.

Lara Émond
Expert Advisor

Lara Émond

With a bachelor’s degree in business administration, Lara Émond co-founded Groupe ...

With a bachelor’s degree in business administration, Lara Émond co-founded Groupe Sub Rosa in 2015. She has earned the trust of more than 100 clients, including Desjardins and C2, and has completed international contracts in many different countries, including Australia, China, India, Spain, the UK, and the US. She sold her shares in 2018 and has since become a business strategy and market development consultant.

Lara is a certified corporate director (Administratrice de Sociétés Certifiée, ASC) and sits on the boards of the Musée National des Beaux-Arts du Québec and the Fondation Dufresne et Gauthier. She previously sat on the board of Centraide Québec and was a member of the Canadian Commission for UNESCO.

Recognized for her leadership, Lara was a finalist in the Arista contest, was named in the top 30/30 of InfoPresse-Vice and La Presse, and received the Prix Jeunes Diplômés de l'Université and the Prix Reconnaissance Jeunesse - Axe Entrepreneuriat from the Government of Québec. She was also named by the newspaper Les Affaires as one of 25 leaders who will make an impact in Quebec. Lara is motivated by the desire to positively influence society, and she often lends her voice as a spokesperson and a conference speaker.

She is passionate about contemporary art and good food, and she loves discovering neighbourhoods!

Expert Advisor

Alain Dufour

A seasoned manager in the hotel and tourism industry...

A seasoned manager in the hotel and tourism industry, Alain Dufour has acquired a solid reputation both in Quebec and internationally. After studying hotel management and with experience in communications, sales and marketing, he has distinguished himself through his achievements at the head of several organisations. Among these are Intrawest Mont-Tremblant Resort, Mont-Tremblant International Airport, Le Versant du Massif and Loews Hotels. For the last few years, he has been the general manager of Domaine Laforest.

With a certificate in leadership from Concordia University and as a Chartered Director (C.Dir), Alain has served on a number of important boards such as the Executive Committee of the Quebec Chamber of Commerce, the Quebec Hotel Association and the Quebec City Tourism Office.

Caring for the less fortunate, Alain set up a major benefit event "La Classique Hivernale Bauer" in his native Charlevoix. Since its inception, this important annual fundraiser helps support various non-for-profit organizations in the region.

As a recognized sportsman, don't be surprised to see him skiing, mountain biking or kitesurfing!

Stéphanie Jecrois
Expert Advisor

Stéphanie Jecrois

Stéphanie Jecrois is the co-founder of non-profit organization Technovation Montréal, the ...

Stéphanie Jecrois is the co-founder of non-profit organization Technovation Montréal, the Montreal chapter of the Technovation program. This international competition challenges girls aged 10 to 18 to create a mobile app as a means of developing their technology and entrepreneurship skills. In 2020, she co-founded 0rijin Village to address the chronic economic disparity in African-descendant communities. The UniteProsper mobile app supports and promotes businesses founded and run by Black entrepreneurs in Canada.

Stéphanie also works for the Ville de Montréal as an international relations advisor. In this position, she helps develop agreements, cooperation, and relationships between cities, and she pursues the consensus-building process with the diplomatic community and international partners.

A leader recognized by her peers and her community, she was selected in 2017 to participate in the prestigious Governor General’s Canadian Leadership Conference. In 2018, Châtelaine magazine named her as an inspiring woman for her implementation of the Technovation program in Quebec. She was recently named by Femmessor as one of the 100 women entrepreneurs who are changing the world. Involved in various organizations, Stéphanie has sat on the board of directors of Connexion Internationale de Montréal and served as chair of the Jeune Chambre de Commerce Haïtienne.

One of her favourite things to do is wander through bookstores and peruse magazines.

Denis Risler
Expert Advisor

Denis Risler

Denis Risler began his career in the telecommunications industry and holds a master’s in ...

Denis Risler began his career in the telecommunications industry and holds a master’s in business administration from HEC Montréal. He has extensive experience in entrepreneurship, business development, management, and corporate governance.

In addition to his professional activities, Denis has sat on the boards of Desjardins General Insurance and its ethics committee, and of Desjardins Financial Security. He has also served as chair of the Office Municipal d'Habitation d'Anjou, and of the Chambre de Commerce de l'Est de Montréal.

During his career, he has been a volunteer organizer of numerous activities in support of community organizations.

He currently serves on the board of the Caisse Desjardins de Mercier-Est-Anjou and as treasurer of the Fondation de la Pointe-de-l'Île pour la Persévérance Scolaire.

In all his activities, he prioritizes teamwork, good governance, simplicity, transparency, respect, and diligence... and he never forgets to have fun. He enjoys a good martini and vacations with friends.

Nathalie Tremblay
Expert Advisor

Nathalie Tremblay

An entrepreneur and socially committed manager for over 25 years, Nathalie has ...

An entrepreneur and socially committed manager for over 25 years, Nathalie has always put people at the heart of her management decisions. She led the Quebec Breast Cancer Foundation for 15 years as its CEO. She served as finance director for the Orchestre Symphonique de Montréal and vice chair of Bernard Voyer Explorateur Inc. She currently chairs the private management firm Gestion Névé Inc., while also working as a research professional at HEC Montréal and pursuing her doctorate in economics and innovation management at the Université de Strasbourg. A corporate director, she currently sits on the board and chairs the audit committee of the Fonds de Recherche du Québec/Santé, under the aegis of the Quebec Ministère de l’Économie et de l’innovation. She also sits on the board of the Fondation de l’Orchestre Symphonique de Montréal. She has served on numerous other boards, including the McPeak-Sirois Group for Clinical Research in Breast Cancer.

Nathalie puts her expertise to work for organizations in the health and life sciences sectors to incorporate technological, scientific, and process innovation. With help to agilely transform their organizations, they are better equipped to meet strategic needs and to have a positive impact on their environment and society.

Nathalie will never say no to a walk in the woods, especially if there is a hill to climb. She always finds the expansive view from the top a thrill!

Let’s keep in touch

Subscribe to our newsletter

© Point Cardinal 2021